Episode #27

War on women? Meet the resistance

Ultraviolet co-founder Nita Chaudhary's fight to make the antifeminist backlash backfire
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Ultraviolet co-founder Nita Chaudhary takes us behind the scenes in the insurgent, devastatingly effective campaign to make the anti-feminist backlash backfire. 

The strategy: using cutting-edge online advocacy to put a political and economic price on sexism. The good news: it's working. Hobby Lobby, watch out. 

Originally posted on July 8, 2014

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Show Notes

The Stupak Amendment to the Affordable Care Act limited women's reproductive rights.
The Komen Foundation faced criticism for attempting to end its partnership with Planned Parenthood.
After his attacks on Sandra Fluke, Rush Limbaugh lost many advertisers  thanks to a targeted campaign.
Senate candidate Todd Akin's clueless remarks about rape.
Lyrics that endorsed rape led Reebok to drop an endorsement deal  with Rick Ross.
The Steubenville rape case also led to the arrests of the adults who failed to deal with it.
The White House pushes colleges to tackle sexual assault on campus.
Ultraviolet's online ad campaign challenging colleges on rape. 
The Supreme Court rules for Hobby Lobby in contraception coverage case.
Ultraviolet's petition asking Congress to pass a law overriding the Hobby Lobby decision.

Related Episodes: Health care, Reproductive rights, Women's rights